Americans will spend $1.6 billion on Fourth of July beer and wine, surpassing the amount they are expected to spend on fireworks, according to a new report from WalletHub.
And AAA found that a record 48.9 million Americans plan to travel over the holiday, a 4.1 percent increase from last year.
“This holiday builds on the strong travel demand seen for Memorial Day, and with schools now out of session across the country, families coast to coast are eager to travel,” Paula Twidale, vice president of AAA Travel, said in a news release.
For those living in Philadelphia or spending their holiday in the city, Visit Philadelphia compiled an Independence Day guide describing the annual Wawa Welcome America festival, which includes the Party on the Parkway, free or pay-as-you-wish entrance to 22 museums and attractions, and a birthday party at the Independence Visitor Center with Betsy Ross.
AAA warned travelers of delays near major cities, and the mix of commuters and holiday travelers on Wednesday was expected to make it the worst day for traffic. Delays nationwide are expected to increase about 9 percent, but around major cities, commutes could take up to four times as long.
“With record-level travelers hitting the road this holiday, drivers must be prepared for delays around our major metros,” said Trevor Reed, transportation analyst at INRIX Inc., a Washington-based transportation analytics company.
The Fourth of July celebrations include an expected $1 billion being spent on fireworks, $6.8 billion on food, and $5.4 million worth of imported American flags, according to the WalletHub report. And 150 million hot dogs are eaten each year.
Although more Americans (61 percent) plan to have a cookout than celebrate with fireworks (40 percent), Philadelphia city leaders still encourage residents to leave the fireworks to those trained to set them off.
Last year, five people died from fireworks-related injuries nationwide, according to a report from the U.S. Consumer Product Safety Commission.
“While it can be tempting to get in on the action on July Fourth and other holidays, we always encourage Philadelphians to leave fireworks to the experts,” Mayor Jim Kenney said in a statement.
Most Americans do celebrate the nation’s Independence Day, but the National Retail Federation found in a separate report that total spending on food items is down about 5.5 percent from a high of $7.15 billion in 2017.
Still, Americans seem to be getting into the patriotic spirit. Two-thirds of Northeast Americans own an American flag and say they have themed-apparel, according to the report from the National Retail Federation and Prosper Insights & Analytics.
Americans seem to be spending more on Independence Day in the Northeast, too. The retailers group found that this region will spend an average of $78.40 on food, anywhere from about $7 to $12 more per person than the Midwest, West, and South.
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