Wildwood Daze – Overcast Skies

North Wildwood, New Jersey – 1977-1978

Every morning when you woke up in your bed at the seashore, normally the first thing you heard was the distant cry of a seagull. It was a grounding sound that let you know you weren’t in the city anymore.

Back in 1977, I’d get up every morning, 7 days a week, and go to my job at the El Morro Motel where I worked as a pool boy. It was my first job, and as much as I liked having a job and not being grounded, I always hoped for rain.

But to the best of my memory, it only rained a couple of days that summer. Which is great for the local resort community’s economy, but I rarely ever got a day off. I mean, I only worked from 7 am to noon each day due to my age, but a guy needs a day of rest occasionally. But, I didn’t really mind. I had boundless energy back in those days at age 14, and once I finished at the motel, had the rest of the day to play.

When it rained at the shore it always felt a little sad. The island relied on the sunshine to provide the one thing everybody who came to the shore was looking for. Go to the beach, sit by the pool, hit the boardwalk, and go on the rides at night. If it rained the tourists would be pretty much holed up in their motel rooms, watching television, eating, drinking, and playing cards.

Some folks would put on their rain slickers, grab a couple of umbrellas and head to the movies for the afternoon. There were plenty of theaters in town. The Hunt’s Corporation owned them all. The Blaker, The Strand, and The Shore Twin, just to name a few. I would later work for Hunt’s in 1980.

Blaker Theatre in Wildwood, NJ - Cinema Treasures

Others would brave the wind and rain and head up to the boardwalk to play in the arcades because all of the rides were closed. All the shops were open, and people could buy souvenirs or try their hand at a few games of chance.

I will say, after a good thunderstorm, the ocean was usually still a bit angry. The wind and surf could be a bit wild. I’ve experienced some of the best body surfing in the waves after a good rainstorm. The feeling of that powerful, bubbly water washing over you was better than any spa treatment you could get today.

But, I couldn’t go to work because the pool was closed and people couldn’t go to the beach. So what to do on a rainy day?

My friend from next door and I would take a walk along Surf Avenue. We lived on 8th street and would make the trek down to 17th street. The only time I ever saw my neighbor wear shoes was if he was going to the boardwalk at night. Other than that, we all spent the summer barefoot.

The reason we went to 17th street was that there was a big open shop that carried all of the usual things most resort community stores provide. It not only served as a huge newsstand where you could get newspapers, cigarettes, and candy, it pretty much carried everything you’d need for a day at the shore. Sunglasses, beach towels, t-shirts, paperback books, magazines, suntan lotion, beach toys, and all of your other seashore and beach needs. But the only reason my neighbor and I would go to this particular shop was that they had not one, but five racks full of comic books!

Back then comic books only cost twenty cents. So, if you had a dollar in your pocket, you could buy five comics! So between the two of us, we’d usually leave that place with ten brand new comics! That was an entire afternoon of reading quality stories together. Our favorites were horror comics!

Mixed horror Comic Books (Lot of 6) Vintage 1972-1974

We’d normally park ourselves on his big porch. We’d sit on the astroturf covered floor and lean on the support posts across from each other. Once you were finished reading one, you’d simply toss it over to your friend. We’d do this for hours as the rain beat down on the metal awnings around the porch.

Sometimes we’d get together with my sister and her friend Sandy and break out the board games. Our go-to game was Monopoly. That game was amazing. We’ve all played it and it’s based on the streets in Atlantic City where the game found its origin.

We’d pick our little playing pieces and off we’d go. I always liked being the car, and I think my friend was the hat. I don’t remember what pieces the girls picked but, I don’t think either of them really cared.

During one part of the book they play monopoly every night and the games would get very heated and the pieces would g… | Monopoly pieces, Monopoly game, Game pieces

We loved playing monopoly because it was such a fun competitive game. The object is to become a giant property owner and destroy your opponents financially. Pure Americana right there!

But before each game, my friend and fellow comic book and Mad magazine fan would sing a little song. It became a ritual before each game. I loved doing this so much, I never forgot any of the lyrics we sang about the game of Monopoly. The melody of our little song came from the United States Marine Corps Hymn. So, this was a serious moment before each game in an attempt to beat the girls and win all the money.

You can pick this tune up at the 0.40 second mark to hear the melody.

Here’s the lyrics we sang before each game of Monopoly.

From the slums of Baltic Avenue to Boardwalk and Park Place.

We will buy up all the properties. Put hotels on every space.

We will drive our foes to bankruptcy if they fail to pay the price.

But we cannot even start the game, till someone finds the dice!

Then we’d start the game. It was a riot.

We’d play as two teams. This way we could share ideas and strategies. There were times we’d have to take a short break from the game and go in another room and have a conference about what was to be our next move. Should we attempt to acquire all of the railroads? What about the utility companies? Is there any possibility that cheating could become an option to win?

We’d return to the table and carry on. I don’t know if the girls needed these little meetings. I think they were just happy to play and have something to do on a rainy day.

The game takes hours to complete, so we’d have these marathon gaming sessions. The girls were good. Too good. They made wise financial decisions and thoughtful, methodical moves. On the other hand, my friend and I were a bit more reckless with our money. Our only object was to win and destroy our opponents. But the ladies were slow and steady. They were slightly older than we were and patient in their approach. Great development skills for the future I suppose.

We've All Been Playing Monopoly Wrong Our Entire Lives | Vintage board games, Childhood games, Childhood memories

If my friend and I were ahead, we’d gloat and act like idiots. But I suppose that’s just typical teenage boy behavior. We’d have moments of glory and bask in the victory of our decisions. But, slowly the girls would basically take us apart. I don’t mean the occasional win by some lucky roll of the dice. The girls would systematically annihilate us on the board. We’d be mortgaging our properties and facing bankruptcy, as the girls calmly moved forward with their program. Being testosterone-loaded boys we didn’t take kindly to their evil, diabolical schemes against us.

Was this really happening? Were we being faced with the stone-cold reality of being beaten by a couple of girls? Well, you don’t know my sister. While my friend and I were laughing and thinking we could ace the game, she was probably thinking three moves ahead of us. Classic ant and the grasshopper level stuff going on here on the floor of our living room.

Things would begin to look a bit bleak for us financially, as the girls rolled the dice and hopped around the board. The pressure was on. We had to turn this situation around. We had to win. Losing was not an option.

Our financial world was beginning to crumble before our young startled eyes. What to do?

It was time to take one of our many breaks to reassess the situation and our assets. This was serious. The girls would relent and let us go into another room to discuss our future game plan. They’d get up, stretch their legs, grab a soda and a snack. They’d then resume their positions around the board and patiently wait for our return. They knew it was just a matter of time before they would grind our dreams of being land barons into dust.

Knowing the losers would have to clean up and put away the game for next time was too great a punishment. How could we dig our way out of this seemingly hopeless situation?

A bit of time passed, and we weren’t back from our closed-door meeting to discuss our plan. So the girls called out to us to come back and finish the game. When we didn’t respond, they came looking for us. But we were no longer in the other room.

We did what any teenage boys would do with the threat of being defeated.

The girls heard the sound of us outside and saw as we ran past the front porch windows.

They did what any victors would do in this situation. They chased us both all the way down the street until they caught us. We would both sheepishly march back and have to clean up the game like good boys as my mother looked on. Like a warden, she made sure the escaped felons were brought to justice and made sure we cleaned it up properly and not just dumped everything back in the box.

The best part for us was being chased down the street by my sister and her friend. It was all in good fun. We were all laughing hysterically, and it was just another rainy day at the seashore.

Tomorrow the sun would return and we’d all be back on the beach where we belonged.

 

 

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New Car – Part 3

1986

I was working at Midlantic Union Trust Bank in Wildwood. Life was good. I had resigned to the world of the rat race. Short hair, and suit and tie every day. I looked good back then, and was making my way.

That’s me at my sister, Janice’s wedding. (Sup, ladies…)

One Sunday, I was driving out somewhere in the Villas just taking a drive and listening to my cassettes in the stereo. I was traveling north and it had been raining and the road was a little wet.

From the left at an intersection a green sedan pulled out. A Cadillac traveling south that was going to fast, swerved into my lane and struck my Subaru head on. I tried to pull away to the right, to deflect the impact but she slammed right into me. She had lost control and skidded right into the oncoming lane.

It all happened so fast. But then because your mind goes into hyperdrive, everything starts to move in slow motion. I saw as the woman fell sideways down on the seat in her Caddy.

I looked over at the passenger seat beside me. The cigarette that I was smoking was sitting on the cushion. I quickly snatched it up and put it in the ashtray. (Funny what you do when you’re on auto pilot.)

The cassette in the stereo continued to play as all the lights came on and the motor quit. It was the song, Critical Mass from Aerosmith’s 1978 album, Draw the Line. (Oh, the irony)

I couldn’t get out of my door, because it was jammed shut. I unhooked the seatbelt from across my hips. I then crawled out across the seats to the passenger door which I was able to open. I got out of the car, and felt like the wind was knocked out of me from the impact. I was also in a bit of a daze. I remember spitting out blood, but that was from when my tongue had jammed into my teeth and was cut on either side.

I slowly walked around the front of the car and the entire front end was destroyed. Radiator fluid poured from the wounded vehicle. I uttered the following words:

“Damn… I only had six more payments.”

Some people ran towards me saying they had seen the whole thing and it was all the Cadillac’s fault. Of course it was. I was just cruising along in my own lane when that woman came crashing into me.

Dazed, I walked across the street. (Left the scene of the accident) I went into a gas station and used the payphone. I called my dad and told him what happened, where I was and asked that he come out and get me. I had never been in a car accident before.

I hung up and returned to the scene of the accident. By then the police were there and I told them I was the driver of the Subaru. They interviewed me and the witnesses. An ambulance arrived and took the lady in the Cadillac to the hospital.

A wrecker came and moved the cars off the road. My XT coupe sat in the parking lot of the gas station where I had placed the call to my dad.

My father arrived and was glad I was okay. He said that when I called he had been taking a nap, and stated that when told him I had been in a traffic accident he thought he was dreaming. Odd, but here he was within a half hour. I remember him saying he originally didn’t think the accident had been that bad because I looked fine. But then he walked over to my car and looked at the front of it, he was surprised I wasn’t in worse shape than I was.

Another ambulance arrived, and at the recommendation of the police and my father, I let them take me to the hospital. I remember them affixing a support frame around my head and neck and putting me on a stretcher and placing me in the ambulance.

I was securely strapped in and off we went to Burdett Tomlin Hospital in Cape May Court House. I felt okay, but was having a bit of anxiety strapped to a gurney in the back of a van looking out the back windows as the sky and treetops went by.

When we got there they checked me out. I had been wearing a t-shirt, a flannel button down and a thick black peacoat. That’s three layers of clothing. I had been hit so hard that through all of that I had the beginnings of a yellow bruise on my chest from the impact. The seatbelt that went across my lap, had cut through my jeans and I had lacerations across both of my hips. (Right through my pants!) The cuts on either side of my tongue were minor and no longer bled. They checked all my vitals, and after some chatting and joking with the nurses, I was released to the custody of my dad.

He reiterated that he didn’t think it was that bad of an accident until he saw how badly damaged the front of my car was.

“After seeing that son, I will never drive a car again without wearing a seatbelt. I know now it saved your life.”

No one wore seatbelts back in the sixties and seventies. Some cars didn’t even have them! But after that day I never saw my dad drive without wearing one. So, good things can rise from the bad events in our lives.

The only after effects from the accident were, feeling a little dazed for a couple of days after the event, and a sore neck. I did notice that for a few weeks after the accident when I did drive a car, I was a little nervous and a bit more cautious when approaching an intersection.

The insurance came through after the usual nonsense and they had deemed the car undrivable. They settled, and the car was totaled.

I went back to the dealership, and got another XT just like it. It was identical to my former fallen steed. But you know what? It was never the same. It was simply a replacement to my first love. It was as if someone I loved had passed away and I got a girl that looked just like her, but it just wasn’t her. Make sense?

I drove that XT for many years after that, but eventually traded it in for  a’94 green emerald pearl, Toyota Camry. I was married and it was nice to have a big spacious car with air conditioning.

I’ve owned several cars after that, but I’ll never forget my first New Car.

The days when I was the one with the coolest car in town.

On a final note…

Here’s a shot of the last great car I owned and loved. A Mazda Millenia!

Check out those vanity plates!

I had a girlfriend named Kate that I was in love with at the time. She was my first muse and inspiration for Angel with a Broken Wing.

 

Thank you for reading my blog. Please read, like, comment, and most of all follow Phicklephilly. I publish every day.

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Tales of Rock – 10 Richest Rock Stars in The World in 2020 And Their Net Worth

Is that Bon Jovi or Glenn Close?

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The richest rock stars in the world at the moment are worth several billions of dollars combined. That’s quite a whole lot, but who are these rock stars? This is the question many fans of rock music have often asked over the years as they try to find out which of their famous rock stars have made the most money from their musical careers.

Apparently, the world has witnessed the rise of many insanely gifted rock stars who have thrilled fans with their purely unique musical talents. Rock stars like Elton John, Paul McCartney, and many others of their kind, have cemented their names on the sands of time as some of the most popular and most influential music legends in the world. The contribution of rock stars to the growth of music trends in the globe cannot be overstated and many rock stars remain among the most successful and richest music artists to date.

There are many wealthy musicians who are making waves in the rock genre at the moment, but who exactly are the richest rock stars in the world right now? Let’s look at the facts immediately.

10 Richest Rock Stars In The World And Their Net Worth

Like we have mentioned earlier, there are many wealthy rock stars at the moment who have established themselves as musical icons looked upon as legends. Apparently, some are richer than others and so, we have done our investigation, and will now present you with the richest rock stars in the world right now.

1. Paul McCartney – $1.2 billion

Paul McCartney

The name Paul McCartney is one of the most resounding names in the world of music and the man behind that name is regarded as one of the most successful people to have handled the microphone. McCartney, an English singer who is also a songwriter, composer and producer rose to fame while he was a member of the legendary rock band, The Beatles. He served as a co-lead vocalist of The Beatles with another legendary music figure John Lennon and rose to become one of the most beloved rock stars of all time.

Following the disbandment of The Beatles group, Paul McCartney went on to build a solo career that is regarded as one of the most successful of all time. He has sold more than 100 million records all over the world and has written or co-written 32 songs that have reached No. 1 on the Billboard Hot 100.

Paul McCartney currently tops the list of the richest rock stars in the world at the moment and his net worth has been revealed to be $1.2 billion by different sources.

2. Bono – $700 million

Bono is a musician who also ranks very high on the list of the richest rock stars in the world at the moment. An Irish singer and songwriter, Bono, whose real name is Paul David Hewson, is best known around the world as the lead vocalist of the globally famous rock band U2. He is also the main lyricist of the group. Over the years, he has won over so many admirers around the world who consider him to be among the most talented musicians on earth.

Apart from his work with the U2 band, Bono has also collaborated with so many other popular artists to create mind-blowing music. He has also created soundtracks to major movies and has also invested in several ventures as a businessman.

At the moment, Bono’s net worth has been revealed to be $700 million by different sources, making him one of the richest rock stars in the world right now.

3. Jimmy Buffett – $600 million

Jimmy Buffett

Born in Pascagoula, Mississippi, Jimmy Buffett is an American musician who established himself as one of the most gifted songwriters of his time. He is known for composing songs that portray an “island escapism” lifestyle. The musician has a band called the Coral Reefer Band, with whom he tours the globe and records hit songs. Today, he has millions of devoted fans around the world who are often referred to as “Parrotheads”.

Having sold out millions of records during his career, which has spanned across more than 50 years so far, Jimmy Buffett is a very wealthy man. At the moment, Jimmy Buffet’s net worth has been revealed to be about $600 million by different sources.

4. Elton John – $500 million

Elton John

Widely regarded as one of the most significant musicians from England, Elton John has established himself as one of the most highly acclaimed and successful solo artists of all time. Having kick-started his career since 1962, he has gone on to release globally famous hit tracks and albums, breaking records and selling a mind-blowing number of records. As a matter of fact, he is regarded as one of the world’s best-selling music artists, having sold out 300 million records so far.

Elton John has made so much money as a musician and is regarded as one of the richest rock stars at the moment. Right now, his net worth has been revealed to be about $500 million by different sources.

5. Bruce Springsteen – $500 million

Bruce Springsteen

An insanely talented man, Bruce Springsteen is an American singer, songwriter, and musician who is revered for his songwriting skills which have been hailed by many over the years. Having spent more than 50 years making music, Springsteen has cemented his status as one of the most successful rock stars in the world. He has made giant strides both as a solo artist and the leader of the popular American rock group, E Street Band, winning so many awards for his incredible work.

Bruce Springsteen is a very wealthy man at the moment and is considered to be one of the richest rock stars in the world, having sold out more than 135 million records worldwide during his career so far. At the moment, his net worth has been revealed to be $500 million, tying him with Elton John.

6. Jon Bon Jovi – $410 million

Jon Bon Jovi, whose real name at birth is actually John Francis Bongiovi Jr., is an American singer and songwriter. He is also an actor, a record producer, and philanthropist who has gained widespread fame around the world. The musician is known as the leader of Bon Jovi, a popular, Grammy-award winning rock band which has churned out lots of super hit tracks that are globally listened to. It is noteworthy that he has also released some solo albums as well.

Apparently, Jon Bon Jovi is a wealthy man; with his band, he has sold over 130 million albums worldwide, raking in millions of dollars. At the moment, the singer’s net worth has been revealed to be $410 million, making him one of the most wealthy rock stars right now.

7. Sting – $400 million

Sting

An English musician, Sting is regarded as one of the most influential musicians from Britain alongside Elton John. The singer whose full name is Gordon Matthew Thomas Sumner, is known for leading the famous rock band, the Police from 1977 to 1984, before launching a solo career in 1985. His work with the Police band and as a solo singer has earned him so many awards including 17 Grammy Awards.

Like his contemporaries, Sting is a very wealthy man, having sold over 100 million records both as a solo singer and with his band. Today, his net worth has been revealed to be $400 million, placing him high among the richest rock stars in the world at the moment.

8. Mick Jagger – $360 million

Mick Jagger

Widely described as one of the most popular and influential front-men in the history of rock & roll, Mick Jagger is an English musician who has risen to become one of the most celebrated rock stars of his generation. Jagger, who has been in the music industry for more than 5 decades, rose to global stardom as the lead singer and one of the founder members of the Rolling Stones, a world-famous English rock band. However, he has also had a solo career and has also acted in movies over the years.

Mick Jagger has climbed to number one spot on the UK and US singles charts with 13 singles both as a solo artist and with his band. He has also sold millions of records with his band raking in a lot of money over the years alongside his acting career. At the moment, Mick Jagger’s net worth has been revealed to be $360 million.

9. Gene Simmons – $350 million

Gene Simmons

Known for his dramatic costumes and energetic stage performances, Gene Simmons is an Israeli-American musician, singer, and songwriter who has won the admiration of millions around the world with his rather wild stage persona. He shot to widespread fame as the lead singer and co-founder of Kiss, an American rock band.

Gene Simmons is a very successful musician; along with his band, Kiss, he has sold out as many as 100 million albums worldwide making them one of the biggest-selling bands of all time. At the moment, Gene Simmons’ net worth has been revealed to be $350 million.

10. Ringo Starr – $350 million

Ringo Starr, whose real name is Sir Richard Starkey, is a highly respected English musician, singer, and songwriter who is renowned for his vocal strength and songwriting skills. The musician who is an actor originally gained widespread fame as the drummer for the popular band, The Beatles. However, when The Beatles disbanded, he kick-started his solo career and released some really successful singles.

Since he started his career, Ringo Starr has achieved a lot of success and has raked in quite a lot of wealth. In fact, he is now reported to be the richest drummer in the world and one of the richest rock stars in the world with a net worth of $350 million.

 

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Think You’re Too Broke to Date? You’re Not Alone

If, like 30% of millennials, you believe you’re too broke to date, we have a few suggestions for you. 

It appears that searching for a soul mate just got a little tougher, at least for some millennials. According to dating app Match, 33% of young singles believe that their financial situation is getting in the way of dating. What’s more, 20% don’t even think they should be dating at all until they achieve a particular income level.

Why is money getting in the way of dating?

Singles managed to find a way to court during global wars, depressions, political upheavals, and pandemics. What’s different about today, and why do a third of young singles believe that earning more money would make a difference?

The great recession may have played a role in the way millennials feel about finding their soul mates. For a large swath of millennials, the recession set the stage for their early adulthood. In 2008 alone, 2.6 million jobs were lost, and the total number of unemployed surpassed 11 million.

Into this dreary economic picture emerged fresh-faced millennials, 40% of whom held at least a bachelor’s degree in 2016. But being the most educated generation yet did not help them get a job. For example, only 44% of law school students who graduated between 2009 and 2017 said they had a good job waiting for them.

In fact, millennials of all education levels were impacted by the recession. For the 60% without a degree, jobs in farming and manufacturing had dried up. It was more difficult to start a business due to tight credit, and there were fewer opportunities for apprenticeships. A generation earlier, it had been blue-collar jobs that kept the economy humming, but now those jobs were scarce.

And with full-time employment hard to come by, many have been pushed to take part-time jobs. According to a study on underemployment by The Economic Policy Institute (EPI), in 2018, 11.1% of young college graduates were underemployed, up from 9.4% in 2007 and 6.9% in 2000.

The term underemployed includes graduates who are unemployed as well as those who could only find part-time jobs. Other research puts the total unemployment rate for millennials (with or without a degree) at over 12%, which is much higher than the national average.

Employment is not the only area where millennials are struggling. They are also a lot more reliant on their parents. A study by The Ascent found that 63% of millennials still depended on their folks financially to some extent. And no fewer than 33% of 25–29 year-olds still live with their parents or grandparents, according to a study by the Pew Research Center. To put that in perspective, that’s nearly three times more than in the 1970s. It makes sense that young people might want the stability of their own apartment before finding that special someone.

All in all, many young adults are working hard just to find jobs and get homes, which pushes dating down the agenda. Millennials have become the largest generation, outnumbering baby boomers by 11 million. That means more competition for everything they do, from landing a job to dating.

The high cost of dating

In 2018, the average cost of a date — including two dinners, one bottle of wine, and two movie tickets — was $102.32. That number does not include other costs, like gasoline. For a millennial buried in student loan debt or struggling to find a job that supports them, $102.32 per date may feel excessive.

Fortunately, there are other ways to get to know someone without breaking the bank. If you really want to get out there but feel stuck financially, here are some ways to make it happen:

  • Check out local museums. Some offer free or discounted ticket days. It’s a great way to show a potential love interest that you’re cultured.
  • Have a pool day at your neighborhood swimming hole.
  • Get friends together and enjoy a bonfire and s’mores.
  • Attend a lecture or book reading (it’s much more interesting than it sounds and can spark a great conversation).
  • Tour a cool business. Wineries, breweries, chocolatiers, and bakeries often offer tours that also allow you to sample the goods.

Get your finances in order

Whether you are struggling to find a job or keen to pay down your debt before you get into a relationship, there’s plenty of things you can do right now to become financially stable. According to research by The Ascent, 70.7% of people identified setting financial goals as a desired trait in a romantic partner, so perhaps that would be a good way to start.

These four steps are an easy way to begin:

  • Find a consistent source of income. If you’re unable to land a full-time job, look for two part-time jobs that allow you to use your talents while getting your financial house in order.
  • Create a budget. Our research showed that 70.4% of people value a partner who follows a budget. Even if your bills are few and your income is low, a budget allows you to fully understand your monthly expenses and set savings and debt repayment goals.
  • Build up your credit score. You don’t need to earn a lot of money to have a high credit score. Make sure you pay bills on time and try not to spend more than you can pay off each month to keep your credit utilization ratio low.
  • Save up an emergency fund with three to six months’ worth of living expenses. That way if your car breaks down or you need to do some unexpected house repairs, you’ll be able to pay for them without going into debt.

Don’t put off finding love just because you aren’t where you want to be financially. There are plenty of affordable ways to date, and you need to get finances in order, no matter what your romantic status is.

Savings account rates are skyrocketing — Earn 23x your bank

Many people are missing out on guaranteed returns as their money languishes in a big bank savings account earning next to no interest. Our picks of the best online savings accounts can earn you more than 23x the national average savings account rate.

 

 

Thank you for reading my blog. Please read, like, comment, and most of all follow Phicklephilly. I publish every day.

My new book, Angel with a Broken Wing is now for sale on Amazon!

 

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Listen to the Phicklephilly podcast LIVE on Spotify!

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Phicklephilly – Do It Yourself

“What’s with all the ads on my favorite blog?”

It’s been an interesting time during quarantine due to the Covid-19 crisis. I’ve had the pleasure of finally taking a rest from working 55 hours a week on my feet in a business that’s incredibly challenging. My daughter and I worked in the same industry, and we both agree that we needed a break. I think the workforce as a whole needed a break.

The first week or so it was just strange. Then we sort of settled into the fact that we couldn’t go to our jobs anymore.

What would we do with this sudden, paid free time?

We’ve had some ideas.  I decided to make phicklephilly.wordpress.com into my own domain. I bought Phicklephilly.com four years ago and own it. So I called the nice folks over at GoDaddy and had that integrated into my site. Now it’s more searchable on Google and has brought so much more traffic to the site. If you google phicklephilly now, it’s the first thing that comes up. That, and my books.

With that came wordpress ads. They run ads on your site, and that generates revenue. You have to complete a bunch of forms for that and give them all of your tax info. Because it’s real income.

But here’s the thing… the revenue for the ads run is minimal. They’ll serve thousands of ads on your site. But the return is tiny. Phicklephilly has been around for over four years and I have a tons of content. (Over 2,000 posts) I’ve always been prolific. I figured, more content, more page views. It worked, but I’d probably need millions of page views to make any money from these free ads thrown to me by wordpress.

I’m not complaining, but I felt I needed to do more. So I recently signed up for Google Analytics. That opens up the world of Adsense. Once that’s processed over the next few weeks, that’ll generate ads on my site which will equal more revenue. I’m looking forward to that. The site is really coming into it’s own. We’ve hit 50,000 page views so far this year, with 84,000 visitors, 2200 subscribers, and over 147,000 page views since its inception. So, we’re growing.

But while writing Angel with a Broken Wing, there was something nagging at me. The itch I had to create was being satiated by writing the book, but I felt there was something more I could do for Phicklephilly. The little blog that started me on this journey shortly after the death of my father in 2016.

I started to think… I’m putting all of these pieces together, is there something else I could do?

While creating Angel with a Broken Wing I would listen to music on Youtube. I’ve been listening to everything! It’s been great, but sometimes between songs they run these commercials. I don’t really mind it if it doesn’t go on to long. I grew up in a world where radio and TV were supported by commercials.

I worked in advertising for 10 years when I returned to Philadelphia from New York back in 2007.

I remember as I was typing one day, this ad came on for a company called, Dr. Squatch. I stopped what I was doing to watch it. Normally, when people are enjoying  a show or listening to music, all they want to do is skip the ads. But Dr. Squatch’s ads were so good, I was captivated by their brand. It was a brilliant, fun campaign to promote their male hygiene products. You know an ad is good when you WANT to watch it because it’s so engaging.

It got me thinking… all I did for 10 years in Philly was sell advertising. Digital advertising. For Philly.com, a happy hour website, and Philly Weekly. I started with nothing at all three of those companies and made it work. Most people don’t like to sell, or can’t sell. Either you have it or you don’t. No one likes rejection, and that’s 95% of sales. You need mad game to sell. It’s a ruthless, thankless business. But perfect for me. An over achiever with low self esteem, and a track record of closing impossible deals. In banking as a broker I was a million dollar producer every year. At Philly.com I was billing $40k a month. It all comes down to who will relentlessly make calls on clients, meet with them, close them, cross sell them, and get referrals. Then repeat that over and over again. That’s sales. Just run down the game and kill it everyday. Like a lion on the savanna, you hunt every day to feed your cubs. Most days you go hungry. But you keep at it. Most don’t have the will to keep at it. But if you do, like anything else, eventually you’ll make a kill.

So, here I am creating content for my dating and relationship blog here in Philly during quarantine. How can I write a blog like this in quarantine? I feel like I’ve been grounded by my parents and I can’t go out and do what I do socially.

But, while I’m waiting for WordPress and google analytics and adsense to all come together for me, I should maybe try to do what I’m good at.

Sell digital advertising while I’m waiting for them to get their act together. It’s what I’m good at. Selling stuff. Any job I’ve ever worked where I don’t get to create or sell stuff I usually fail. Because we have plenty of people that are built to take orders and work hard to build somebody else’s dream. Business leaders love cheap labor.

Don’t get me wrong… Phicklephilly, and writing books isn’t my dream. The only dream I ever had died 40 years ago in Los Angeles as a failed rockstar. Now the only dreams I have come to me during slumber and that’s just my brain dumping thoughts, feelings and images to keep me sane.

Phicklephilly has been a glorious hobby. Yea, it’s a hobby. If you don’t have a hobby, you should think about maybe getting one. It’s a lovely release from all of the things you HAVE to do everyday to survive. It’s a sweet little pleasure that you get to create.

It’s kind of cool to watch something that started as a passion or a hobby become something bigger. It’s like a garden. You tend the seeds and the plants and vegetables, with water, care and sunlight. It starts to grow. Because you care about it. You like it. It’s fun. It feels good. It’s not a job to pay the bills. It’s your thing. It belongs to you. 

I don’t know why I never thought about this back in March, but I guess I was busy writing my book. But it started to work on me about two months ago. Back in May I decided that part of my day would be dedicated to going through all of my leads and contacts. I have hundreds from New Jersey, New York, and obviously Philly.

I would spend only one hour a day for 60 days going through all of my social contacts, (business ones, not you drunken assholes) business contacts, business cards, Linkedin, old sales files from the last 20 years, and see what that would yield. I called on every advertising agency in my old book of business. I knew if I dug into all of my New York contacts, I could mine some gold. Sometimes the one hour goal would stretch beyond that, but I wanted to do it everyday consistently. I didn’t talk about it to anyone, in case it never came to fruition.

Which brings me to this.

The sight obviously looks different. Especially the sidebar. I wanted to fit them all in where I could.

At least for now.

What’s weird is… I remember being contacted years ago by acquaintances that had attached themselves to me like sea lampreys in the industry. They had their websites about Philly, or food, or music. They always wanted me to sell ads for them on their sites. I have no idea what their business plan was for their sites, but I can guess. Write a blog with some relevant content about something they were passionate about. But somewhere they thought they’d like to run ads on their site and make money. Sadly, they didn’t possess the ability to execute that part. So they approach some schlub to do it for them. They have no revenue to pay said individual. Sadly, all of those sites have failed, and hopefully those folks found jobs somewhere. I get it. Great idea. Poorly executed.

But don’t be nice to me thinking I’m going to do your job for you. That’s just fiction, man.

Most writers can write, But there aren’t really any writers out there that can sell.

So, I’ve been digging in hard everyday for the last few months to maybe monetize Phicklephilly. There’s no way I’d do this for free for someone else’s little dream, but for my little hobby…sure.

I haven’t sold advertising since 2017. But I still have all of my contacts from my corporate life. I haven’t had a platform worth selling anything on. But the cool thing is, Phicklephilly just sort of grew like a weed over the last 4 years. It grew because I gave it a lot of love. (Along with all of you reading this!)

So here we are.

Funny what you can accomplish when you don’t have a job to go to.

I know for the moment the site is looking a bit cluttered, but I wanted to show everybody that decided to run on my site. I’ll clean it up, and WordPress and Google will help me out.

I’m blown away by the support that all of these brands have brought to Phicklephilly. 

I want to take a moment and thank everybody!

ALYAKA, AQUATALIA, BERETTA, BERRYLOOK, HARD TAIL, TRETORN, BUXTON, EVERLAST (You guy have been great! I appreciate all of the rapid responses!) FREDRICKS OF HOLLYWOOD (I have a story for you guys from my youth when I first saw your ads in a Hollywood gossip mag!) GRAND SLAM – NEW YORK, JACH’S – NEW YORK, KATY PERRY (Katy… your agency is a delight to work with!) LANCER, LIFELINE, LUVYLE   (I love you guys! Thanks for Berrylook!), MADDA FELLA, MADISON STYLE, PURLISSE, ROYAL DOULTON (Thank you guys in London for being first!), SLEEPSTAR, SMOKO (Beautiful ads, guys!), WATERFORD, WEDGWOOD, YOUNGBLOOD MINERAL COSMETICS (Best models ever!)

You guys rock! You’ve all been so kind and patient with me. I can write, but I suck at all of the technical stuff. I just love that I was able to pitch you guys and you got it. I can’t run all of your stuff all of the time, but I’ll do my best to promote your brands on the site to the best of my abilities!

Thank you!

(If any of you readers have any opinions about the way the site looks, please let me know!)

 

Thank you for reading my blog. Please read, like, comment, and most of all follow Phicklephilly. I publish every day.

My new book, Angel with a Broken Wing is now for sale on Amazon!

 

https://www.amazon.com/s?k=charles+wiedenmann&ref=nb_sb_noss_1

Listen to the Phicklephilly podcast LIVE on Spotify!

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