It’s been an interesting time during quarantine due to the Covid-19 crisis. I’ve had the pleasure of finally taking a rest from working 55 hours a week on my feet in a business that’s incredibly challenging. My daughter and I worked in the same industry, and we both agree that we needed a break. I think the workforce as a whole needed a break.
The first week or so it was just strange. Then we sort of settled into the fact that we couldn’t go to our jobs anymore.
What would we do with this sudden, paid free time?
We’ve had some ideas. I decided to make phicklephilly.wordpress.com into my own domain. I bought Phicklephilly.com four years ago and own it. So I called the nice folks over at GoDaddy and had that integrated into my site. Now it’s more searchable on Google and has brought so much more traffic to the site. If you google phicklephilly now, it’s the first thing that comes up. That, and my books.
With that came wordpress ads. They run ads on your site, and that generates revenue. You have to complete a bunch of forms for that and give them all of your tax info. Because it’s real income.
But here’s the thing… the revenue for the ads run is minimal. They’ll serve thousands of ads on your site. But the return is tiny. Phicklephilly has been around for over four years and I have a tons of content. (Over 2,000 posts) I’ve always been prolific. I figured, more content, more page views. It worked, but I’d probably need millions of page views to make any money from these free ads thrown to me by wordpress.
I’m not complaining, but I felt I needed to do more. So I recently signed up for Google Analytics. That opens up the world of Adsense. Once that’s processed over the next few weeks, that’ll generate ads on my site which will equal more revenue. I’m looking forward to that. The site is really coming into it’s own. We’ve hit 50,000 page views so far this year, with 84,000 visitors, 2200 subscribers, and over 147,000 page views since its inception. So, we’re growing.
But while writing Angel with a Broken Wing, there was something nagging at me. The itch I had to create was being satiated by writing the book, but I felt there was something more I could do for Phicklephilly. The little blog that started me on this journey shortly after the death of my father in 2016.
I started to think… I’m putting all of these pieces together, is there something else I could do?
While creating Angel with a Broken Wing I would listen to music on Youtube. I’ve been listening to everything! It’s been great, but sometimes between songs they run these commercials. I don’t really mind it if it doesn’t go on to long. I grew up in a world where radio and TV were supported by commercials.
I worked in advertising for 10 years when I returned to Philadelphia from New York back in 2007.
I remember as I was typing one day, this ad came on for a company called, Dr. Squatch. I stopped what I was doing to watch it. Normally, when people are enjoying a show or listening to music, all they want to do is skip the ads. But Dr. Squatch’s ads were so good, I was captivated by their brand. It was a brilliant, fun campaign to promote their male hygiene products. You know an ad is good when you WANT to watch it because it’s so engaging.
It got me thinking… all I did for 10 years in Philly was sell advertising. Digital advertising. For Philly.com, a happy hour website, and Philly Weekly. I started with nothing at all three of those companies and made it work. Most people don’t like to sell, or can’t sell. Either you have it or you don’t. No one likes rejection, and that’s 95% of sales. You need mad game to sell. It’s a ruthless, thankless business. But perfect for me. An over achiever with low self esteem, and a track record of closing impossible deals. In banking as a broker I was a million dollar producer every year. At Philly.com I was billing $40k a month. It all comes down to who will relentlessly make calls on clients, meet with them, close them, cross sell them, and get referrals. Then repeat that over and over again. That’s sales. Just run down the game and kill it everyday. Like a lion on the savanna, you hunt every day to feed your cubs. Most days you go hungry. But you keep at it. Most don’t have the will to keep at it. But if you do, like anything else, eventually you’ll make a kill.
So, here I am creating content for my dating and relationship blog here in Philly during quarantine. How can I write a blog like this in quarantine? I feel like I’ve been grounded by my parents and I can’t go out and do what I do socially.
But, while I’m waiting for WordPress and google analytics and adsense to all come together for me, I should maybe try to do what I’m good at.
Sell digital advertising while I’m waiting for them to get their act together. It’s what I’m good at. Selling stuff. Any job I’ve ever worked where I don’t get to create or sell stuff I usually fail. Because we have plenty of people that are built to take orders and work hard to build somebody else’s dream. Business leaders love cheap labor.
Don’t get me wrong… Phicklephilly, and writing books isn’t my dream. The only dream I ever had died 40 years ago in Los Angeles as a failed rockstar. Now the only dreams I have come to me during slumber and that’s just my brain dumping thoughts, feelings and images to keep me sane.
Phicklephilly has been a glorious hobby. Yea, it’s a hobby. If you don’t have a hobby, you should think about maybe getting one. It’s a lovely release from all of the things you HAVE to do everyday to survive. It’s a sweet little pleasure that you get to create.
It’s kind of cool to watch something that started as a passion or a hobby become something bigger. It’s like a garden. You tend the seeds and the plants and vegetables, with water, care and sunlight. It starts to grow. Because you care about it. You like it. It’s fun. It feels good. It’s not a job to pay the bills. It’s your thing. It belongs to you.
I don’t know why I never thought about this back in March, but I guess I was busy writing my book. But it started to work on me about two months ago. Back in May I decided that part of my day would be dedicated to going through all of my leads and contacts. I have hundreds from New Jersey, New York, and obviously Philly.
I would spend only one hour a day for 60 days going through all of my social contacts, (business ones, not you drunken assholes) business contacts, business cards, Linkedin, old sales files from the last 20 years, and see what that would yield. I called on every advertising agency in my old book of business. I knew if I dug into all of my New York contacts, I could mine some gold. Sometimes the one hour goal would stretch beyond that, but I wanted to do it everyday consistently. I didn’t talk about it to anyone, in case it never came to fruition.
Which brings me to this.
The sight obviously looks different. Especially the sidebar. I wanted to fit them all in where I could.
At least for now.
What’s weird is… I remember being contacted years ago by acquaintances that had attached themselves to me like sea lampreys in the industry. They had their websites about Philly, or food, or music. They always wanted me to sell ads for them on their sites. I have no idea what their business plan was for their sites, but I can guess. Write a blog with some relevant content about something they were passionate about. But somewhere they thought they’d like to run ads on their site and make money. Sadly, they didn’t possess the ability to execute that part. So they approach some schlub to do it for them. They have no revenue to pay said individual. Sadly, all of those sites have failed, and hopefully those folks found jobs somewhere. I get it. Great idea. Poorly executed.
But don’t be nice to me thinking I’m going to do your job for you. That’s just fiction, man.
Most writers can write, But there aren’t really any writers out there that can sell.
So, I’ve been digging in hard everyday for the last few months to maybe monetize Phicklephilly. There’s no way I’d do this for free for someone else’s little dream, but for my little hobby…sure.
I haven’t sold advertising since 2017. But I still have all of my contacts from my corporate life. I haven’t had a platform worth selling anything on. But the cool thing is, Phicklephilly just sort of grew like a weed over the last 4 years. It grew because I gave it a lot of love. (Along with all of you reading this!)
So here we are.
Funny what you can accomplish when you don’t have a job to go to.
I know for the moment the site is looking a bit cluttered, but I wanted to show everybody that decided to run on my site. I’ll clean it up, and WordPress and Google will help me out.
I’m blown away by the support that all of these brands have brought to Phicklephilly.
I want to take a moment and thank everybody!
ALYAKA, AQUATALIA, BERETTA, BERRYLOOK, HARD TAIL, TRETORN, BUXTON, EVERLAST (You guy have been great! I appreciate all of the rapid responses!) FREDRICKS OF HOLLYWOOD (I have a story for you guys from my youth when I first saw your ads in a Hollywood gossip mag!) GRAND SLAM – NEW YORK, JACH’S – NEW YORK, KATY PERRY (Katy… your agency is a delight to work with!) LANCER, LIFELINE, LUVYLE (I love you guys! Thanks for Berrylook!), MADDA FELLA, MADISON STYLE, PURLISSE, ROYAL DOULTON (Thank you guys in London for being first!), SLEEPSTAR, SMOKO (Beautiful ads, guys!), WATERFORD, WEDGWOOD, YOUNGBLOOD MINERAL COSMETICS (Best models ever!)
You guys rock! You’ve all been so kind and patient with me. I can write, but I suck at all of the technical stuff. I just love that I was able to pitch you guys and you got it. I can’t run all of your stuff all of the time, but I’ll do my best to promote your brands on the site to the best of my abilities!
(If any of you readers have any opinions about the way the site looks, please let me know!)
Thank you for reading my blog. Please read, like, comment, and most of all follow Phicklephilly. I publish every day.
My new book, Angel with a Broken Wing is now for sale on Amazon!
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