Philadelphia, PA – 1960s-1970s
Frosted Flakes: These were great. Tony the Tiger as their spokesperson always yelling They’re GRRRReat! Can’t beat him as a pitchman.
Froot Loops: Those colored fruity Cheerios. (They all tasted the same to me)Toucan Sam telling us about how his Nose, Knows that this is a delicious cereal and we should eat it every day.
Apple Jacks: Just another variety of Fruit Loops. But didn’t these have some sort of crystalized dark bits on them or am I thinking of something else? I liked these just the same.
Rice Krispies: Three little chefs named Snap, Crackle, and Pop represent this brand. Remember how if you put your ear to the bowl to listen for that sound? Just little puffs absorbing the milk made that sound. It was more like a hissing sound to me.
Cocoa Krispies: Same thing except with a chocolatey taste added.
Lucky Charms: A sustaining classic. I had these once as a kid and liked them. But I think my dad put the kibosh on this cereal early on. Just more sugary crap! So we didn’t really eat this cereal as a kid. But I would never turn it down if ever offered this as a snack. But here’s the thing. Because the marshmallow stars, moon, hearts, and clovers were large, (The size of m&ms) the dish was very sugary. So if you ate the cereal by itself, it was sure plain and boring. (Like original Cheerios) But who didn’t love the little Leprechaun? Everybody was always trying to steal his Luck Charms to no avail.
Trix: This cereal began as these tiny hollow balls that were different colors like fruit loops. They eventually changed their shape in later years. Maybe the balls became too expensive to make anymore. But How can we forget that screwy rabbit that was always trying to get the cereal away from the kids in the commercial? “Silly Rabbit! Trix are for kids!”
Alpha-Bits: I liked these. A cereal takes on the alphabet soup theme. They tasted just like Honey Comb to me. I used to try to make bad words out of the letters in my cereal bowl. Nothing like starting your day with a nice bowl of Alpha-Bits where you see the word Sh*t floating in there. Kids!
Super Sugar Crisps: These were good but got soggy quickly. Wasn’t the mascot a bear in a striped sweater who acted cool all the time? Did he sing like Bing Crosby or something? Bizarre.
Sugar Smacks: I think this was similar to sugar crisps but were represented by a frog maybe?
Sugar Pops or Corn Pops: This is a good cereal that I like to eat to this day. But aren’t they the same?
Cap’n Crunch: This guy is the CEO of breakfast cereals. I loved these crunchy little squares. They didn’t get soggy, and I could eat bowls of this fine cereal. He was cool, because he had a crew, and there was even a bad pirate in the commercials I think. John La Foote? Lafite? Not sure. But a damn fine cereal and one of my all-time favorites.
King Vitamin: Just when you think they can’t make a cereal that’s better than Cap’n Crunch, they make this cereal. It was exactly the same product as CC, but they were in the shape of little crowns. (They looked more like little gears to me) But, they were crunchier and sweeter than CC. So this became my favorite cereal in the early 70s. I remember the song. “King Vitamin! Have breakfast with the king!”
Franken Berry, Count Chocula, and Boo Berry: Again… flavored Cheerios. Strawberry, Chocolate, and I’m assuming Blueberry. I loved Franken Berry cereal. It was another one of my all-time favorites. I wasn’t a fan of real strawberries but I liked this cereal. I consumed tons of it back in the 70s. One of my favorite things to do was have it as a snack too. My mom would pour it into a bowl and I would eat it dry. But there was a method to my madness. I would first consume all of the cereal and leave all of the tiny marshmallows at the bottom of the bowl. I would then gather them all up in my hands and form them into one big ball with my fingers. It would be a little bigger than a golf ball. I would then proceed to eat it. It was like a ball of candy at the end of your snack. A fitting, sugary dessert to top off your day. I remember the characters referring to the marshmallows in the cereal as “Sweeties” which I thought was weird because it was obvious what they were. They later referred to the sweeties as marshmallows. (Probably got a call from my dad)
I never had Count Cocula, but my friend Wayne used to eat it religiously. He said the only thing was, it turned the milk nearly black at the end and that just seemed gross. Boo Berry? he came late to the game and I never had that one either. Nobody cares about Boo Berry. He’s just a ghost.
Honey Comb: “Come to the Honey Comb hideout. Gonna eat and gonna play. Gonna live in the Honey Comb Hideout! Eatin’ Honey Comb every day!” That was the jingle from the commercial. It would be my dream in life to live in the Honeycomb hideout and eat honeycomb every day, sir. I like this cereal. It was big. Bigger than it probably is now. each bit was bigger than a quarter. It looked like a little beehive and those holes held the milk. Delicious. But that wasn’t the best part of this great cereal.
On the back of each box, they had somehow through the miracle of modern 70s technology managed to press a record on the back of the box. yes, my friends. When you were done eating all of the cereal, you could cut the record off the back of the box and it would actually play on your record player. The first ones were Archie songs but the later ones were by The Monkees! I played the song Mary, Mary by the Monkees so many times once my mother told me if she heard that song one more time she was going to strangle me.
The best part was, I never waited to finish the box of cereal. We would be home from the market and I would convince my mom to dump out the cereal into jars so I could get at that record on the back of the box TODAY!
Thanks for always letting me do that, Mom.
Freakies: This was actually a really tasty cereal. It was O-shaped and sort of tasted like a cross between Cap’n Crunch and Apple Jacks I think. I liked it and in each box, you got a different little Freaky character from the commercial. They were just little plastic figures that were like army men. Boss Moss was green. He was the leader obviously. Grumble was orange and always miserable like Oscar from Sesame Street. I think there was a girl freaky as well. They were cute little creatures and I liked the cereal. I remember we kept getting Grumbles over and over. At one point it was like… “Ahh… another Grumble. (Just pitches him into the trash)
Quisp and Quake: I love this one. I only ate Quisp as a kid. The cereal was shaped like little bowls. (flying saucers) Quisp was a little cartoon alien dude, and Quake was a burly man. In the commercials, they were always trying to prove who was the better cereal. It was a cute marketing campaign. Create a completion between the two brands. But here’s the thing we all knew even as kids. Quisp and Quake tasted exactly the same. They were just different shapes. Who were these clowns fooling? Not us kids!
I remember once they decided to have the two characters compete in a race from Long Island New York to Lompoc California. This was to settle who was the better cereal. I followed this competition very closely on TV commercials and the backs of the cereal boxes. Here’s the thing. Neither of them ever made it or completed the race. Quisp was left on the market and Quake disappeared from store shelves. It was bizarre.
Kix: I think I had this cereal once in the late 70s or early 80s. Just another cereal that tasted like puffed balls of Cap’n Crunch. They really only had a few recipes for cereal back then I guess. Just change the shape and the marketing campaign and you got yourself a brand new cereal. Bu the one thing that really stands out in my mind was the jingle on the commercials. I would be watching TV with my friend, and it would come on. The little kid would start the song, “Kids like Kix for what Kix has got!” and then the mom would finish the line, “Mom’s like Kix for what Kix has not”. (this meant kids liked the taste, and moms liked that it was low in sugar) But when my vile little friends and I would hear this little diddy we’d always change the lyrics to something dirty. I won’t repeat it here, because Google Adsense will probably suspend the advertising on my site. But you get the idea. See what you can come up with…
Oh’s: My favorite cereal of the 80s. I loved this cereal. I should probably see if they still make it. Again. Cap’n Crunch-shaped O’s with some sort of sugary substance in the hole. Loved these crunchy morsels. Great cereal!
Fruity Pebbles: This is just fruit-flavored rice crispies.
Here are some links to some further reading on this subject:
The 50 Greatest Breakfast Cereal Prizes of all time:
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